HLL
Brand Identity, Creative Direction, Digital
Work
The education system often rewards memorization over mastery. HLL, founded by Shaharin Mushrekat, set out to change that—building a platform that helps students grow into curious, disciplined, and self-aware individuals.
From academic support to habit-building and creative empowerment, HLL turns everyday tools—like AI, notes, and phones—into instruments for lifelong learning.
We partnered with the HLL team to design a brand and digital experience that feels focused, intentional, and real. The identity is calm but confident. The site is clear, structured, and purpose-driven—built to serve students, parents, and educators alike.
In a space crowded with noise, HLL offers something rare: growth that actually sticks.
